勿上当！平台广告引流引发私域交易纠纷，江苏省消保委发声提醒

Core Viewpoint - Recent disputes arising from private domain transactions driven by short video platform advertisements have drawn attention, highlighting the risks associated with such transactions and the lack of consumer protection [1][4]. Group 1: Consumer Issues - A consumer named Tong was attracted by an advertisement for a training course promising easy certification and high pass rates, leading to a payment of 1699 yuan without verifying the seller's qualifications [1]. - After payment, the consumer questioned the seller's qualifications and requested a refund, which was denied, leaving the consumer unable to seek redress due to the transaction occurring outside the platform [1][4]. - The Jiangsu Consumer Protection Committee warned consumers to be cautious of misleading advertisements and to avoid private transactions that bypass official platforms [4]. Group 2: Merchant Conduct - Merchants used deceptive language such as "easy certification" and "high pass rates" to lure consumers into private transactions without providing necessary qualifications or contracts [4]. - The seller attempted to obstruct the consumer's rights by sending training materials without providing any actual training services, violating principles of fair trade and consumer rights [4]. - The committee emphasized the need for merchants to adhere to integrity in business practices, avoid false advertising, and comply with platform regulations [4][5]. Group 3: Platform Responsibilities - E-commerce platforms are urged to manage merchant accounts strictly to prevent bad actors from entering the market and to take action against those promoting private transactions [5]. - Platforms should provide clear warnings about the risks of private transactions and encourage users to complete payments through official channels [5]. - It is essential for platforms to handle consumer complaints effectively and assist in protecting consumer rights [5].