“开门红”成历史？新年银行弱化“开门红”行动，部分已放弃“开门红”

Core Viewpoint - The traditional "opening red" marketing campaign in the banking sector may become a thing of the past as regulatory authorities have instructed banks to downplay these activities and refrain from conducting assessments or events under this name [1][5]. Group 1: Changes in "Opening Red" Activities - Historically, the "opening red" marketing activities were crucial for banks at the beginning of the new year, typically starting in early January [2][6]. - In recent years, banks have begun initiating "opening red" activities earlier, as early as October and November, due to increasing pressure from declining revenue growth across the industry [2][7]. - This year, there has been a noticeable decrease in announcements regarding "opening red" marketing campaigns from banks, contrasting sharply with the situation in December of the previous year [2][3]. Group 2: Regulatory Influence and Industry Competition - Regulatory authorities have been conducting discussions with banks, emphasizing the need to weaken "opening red" activities and prohibiting online and offline marketing under this name [3][8]. - Despite the ban on the "opening red" label, some banks continue to promote financial and insurance products during the Spring Festival, albeit under different names such as "Spring Action" [4][9]. - The shift away from "opening red" activities is linked to a broader initiative against excessive competition in the banking sector, with regulators advocating for self-discipline and discouraging "involution" competition [4][9].