Core Viewpoint - The Ministry of Industry and Information Technology and two other departments have issued the "Guidance on Quality Improvement and Upgrading of the Brewing Industry (2026-2030)", focusing on enhancing product development capabilities and adapting to consumer trends [1] Group 1: Product Development - The guidance emphasizes the need for enterprises to create a series of competitive flagship products that align with personalized, fashionable, and health-conscious consumption trends [1] - It encourages deep exploration and rational development of data related to wine design, nutritional characteristics, consumer preferences, and popular trends [1] - There is a push for the expansion into product types such as "craft beer" and "specialty wines", promoting flexible design, customized production, and individual consumption [1] Group 2: Product Innovation - The document supports the development of unique fruit liqueurs, craft beers, ready-to-drink cocktails, and cross-border fusion foods [1] - It also advocates for the localization of products such as whiskey, brandy, and vodka, enhancing their market presence [1]
工信部等三部门：支持酿酒企业打造优势大单品系列 向“精酿酒”“特色酒”等产品类型拓展
Jin Rong Jie·2026-02-14 08:07