800万消费券激发呼伦贝尔新春消费热潮

Group 1 - The core theme of the news is the activation of the winter economy in Hulunbuir through a combination of "ice and snow" experiences and consumer promotions during the 2026 Spring Festival [1][3] - Over 60 promotional activities were launched in Hulunbuir, with a total of 8 million yuan in consumer vouchers distributed, covering various sectors such as dining, home appliances, fuel, cultural tourism, and New Year goods [1][3] - More than 300 merchants participated in the promotional activities, providing citizens and tourists with substantial benefits during the immersive ice and snow experiences [1][3] Group 2 - The "Deep Dive into Ice and Snow New Year Experience" is a key highlight of the Spring Festival consumption season, integrating high-quality cultural and tourism resources across the city to create diverse immersive scenarios [3] - The targeted distribution of consumer vouchers acts as a catalyst for market activation, with various districts launching voucher programs that include benefits for dining, accommodation, shopping, and fuel, forming a comprehensive subsidy system [3] - Online and offline consumption scenarios enhance the festive atmosphere, with live streaming of local specialties and a variety of events at the New Year goods market, showcasing both imported and local products [3]