荔香鱼鲜润九州 茂名好货行天下

Core Viewpoint - Maoming is leveraging its agricultural strengths and cultural heritage to promote local products, particularly the Maonan tilapia and lychee, as part of its strategy to enhance consumption and drive economic growth during the Spring Festival season [2][4][10]. Group 1: Agricultural Development - The total output value of the "Five Trees and One Fish" industry chain has surpassed 55 billion yuan, creating approximately 600,000 jobs [11][57]. - The tilapia industry in Maoming is expected to show resilience, with a 22.5% year-on-year increase in export volume from January to September, despite challenges from the US-China trade war [23][24]. - The export growth of tilapia is primarily driven by new markets in Africa and Europe, with export values increasing by 90% and 196.2% respectively [29]. Group 2: Lychee Industry - In 2025, Maoming's lychee exports reached 8,183 tons, a 163% increase year-on-year, with total production exceeding 620,000 tons [33][35]. - The lychee industry is projected to generate over 9.1 billion yuan in sales revenue, with the total industry chain value exceeding 12 billion yuan [41][45]. - Maoming has established a comprehensive system for lychee cultivation and preservation, including a national lychee germplasm resource nursery and innovative sales strategies [46][47]. Group 3: Brand Development - Maoming is focusing on building the "Xin" public brand to enhance the value and recognition of its agricultural products, with 62 enterprises obtaining "Xin" brand authorization by 2025 [60][62]. - The brand value of "Maoming Lychee" is projected to reach 9.571 billion yuan, ranking it among the top five fruit brands in China [62]. - The "Maoming Tilapia" has been recognized as one of the top ten regional public brands in China, reflecting its growing influence in the agricultural sector [64]. Group 4: Cultural and Tourism Integration - Maoming is developing a cultural tourism model that integrates agriculture and local traditions, with initiatives like the opening of the "Baqiao Service Area" themed around lychee culture, attracting 4.6 million visitors and generating 130 million yuan in tourism revenue [78][80]. - The city plans to host various cultural activities during the Spring Festival, enhancing the local festive atmosphere and promoting tourism [93][100]. - The integration of cultural and agricultural tourism is seen as a key strategy for rural revitalization and economic development in Maoming [105][106].