Core Viewpoint - The article highlights the festive atmosphere in Beijing as traditional food items, particularly themed snacks for the Year of the Horse, are being launched to cater to the holiday market [1] Group 1: Product Offerings - Beijing Daoxiangcun has introduced various creative snacks that incorporate elements of the Year of the Horse, becoming popular items on consumers' New Year shopping lists [1] - A specific product called "Ma Shang Gao Sheng" features a cute horse holding a bamboo branch, symbolizing success in both career and studies [1] Group 2: Market Strategy - The company aims to attract younger consumers by offering traditional snacks with modern designs and flavors that resonate with their preferences [1] - The project manager, Shao Bingjie, emphasized the importance of customer demand in their production strategy, ensuring that inventory levels are sufficient for the holiday season [1]
一口京味儿一口甜 创意点心成年货清单里的“新宠”
Yang Shi Xin Wen·2026-02-14 10:05