Full of beans: Could 2026 see a boom in plant-based proteins?

Core Insights - The rise in health consciousness and the adoption of GLP-1 drugs is transforming global dietary habits, leading consumers to prefer nutrient-dense, lower-calorie foods, particularly plant-based products [1] Market Trends - 61% of Americans are increasing their protein intake, with many planning to consume even more, indicating a strong opportunity for innovation in plant-based proteins derived from peas, soy, and mycelium [2] - In Europe, nearly 30% of consumers are reducing meat consumption, while 22% of Australians are adopting flexitarian and vegan diets, showcasing a broader global trend towards plant-based eating [3] Nutritional Insights - 96% of UK consumers are not consuming enough fiber, yet there is a growing interest in fiber-rich foods, highlighted by the "fibremaxxing" trend on social media, emphasizing the advantages of plant-based foods over animal products [4] - The EAT-Lancet Commission recommends a daily intake of 550 kcal of plant-based proteins, while the Food Foundation indicates that UK bean consumption needs to increase sevenfold to meet planetary health diet standards [5] Industry Opportunities - FAIRR's report indicates that 70% of food retailers and manufacturers view health and wellness as a critical business issue, presenting a financial opportunity for investors and food producers to align profitability with public health [6] - 90% of global food companies are actively trialing new plant-based product launches, indicating that diversification into plant-based offerings is now a central corporate strategy, with non-dairy innovations leading the way [7]