又来了！有人抽中88.8元、66.6元，还有机会中8888元……这两天为了这几个红包，手机都快戳破了

Core Insights - The competition among AI products during the Spring Festival has intensified, with various companies launching promotional activities to attract users [2][3][4] - Major companies like Alibaba, Tencent, Baidu, and ByteDance have invested over 4.5 billion yuan in marketing during the Spring Festival, leveraging their core ecosystem advantages to offer new year benefits to users [3][4] - The rapid advancement of China's AI industry over the past year has led to significant breakthroughs in various applications, with projections indicating that the number of AI companies will exceed 6,000 by 2025, and the core industry scale is expected to surpass 1.2 trillion yuan [4] Company Activities - The "Doubao New Year" event launched on February 13, featuring a range of AI-generated New Year greetings and interactive features, with users able to win red envelopes ranging from 0.1 yuan to 8,888 yuan [2] - Doubao's second phase of the event will take place during the Spring Festival Gala on February 16, offering over 100,000 tech gifts and cash red envelopes [2] - The "Qianwen Spring Festival Treat" event will also launch its second round on February 14, with a focus on user engagement through promotional activities [2] Industry Trends - The focus of competition has shifted from the strength of AI models to user adoption and habit formation, with companies aiming to integrate AI into everyday consumer experiences [4][5] - Alibaba is integrating its AI product Qianwen into key platforms like Taobao and Alipay to encourage users to complete transactions with simple voice commands [4] - Tencent is leveraging its social media platforms to enhance the integration of AI into social interactions, while Baidu is embedding AI features directly into its app for quicker user access [4] Future Considerations - The long-term value of these promotional activities will depend on the continuous optimization of product experiences, effective user privacy and data security measures, and the ability to address actual user needs [6]