四川文旅发布最严行业护客令

Core Viewpoint - The Sichuan tourism market is preparing for its peak season during the Spring Festival, with multiple industry associations issuing a strict warning to combat issues such as "unreasonably low-priced tours," "forced shopping," "unauthorized itinerary changes," and "exorbitant holiday accommodation prices" [1] Group 1: Strict Standards - The industry mobilization order establishes a "customer protection military order" for the tourism sector, clearly defining red lines and strict punishment standards across four core areas: travel agencies, tour guides, tourist attractions, and hotels [2] - Travel agencies are prohibited from using low-priced tours to induce consumption or altering itineraries, while tour guides must not force or indirectly force shopping [2] Group 2: Integrated Supervision Mechanism - Various tourism industry associations have collaborated with departments such as tourism, public security, transportation, and market regulation to create an integrated operational mechanism for "clue sharing, joint law enforcement, and quick resolution of complaints" [3] - This mechanism aims to ensure that every complaint is addressed efficiently and effectively [3] Group 3: Self-Regulation Initiatives - Provincial tourism industry associations are launching targeted self-regulation initiatives based on their specific areas, emphasizing quality control and ethical conduct [4] - The Provincial Travel Agency Association advocates for rejecting low-priced tours and maintaining service quality throughout the travel experience [4] Group 4: Market Order Enforcement - During the Spring Festival, tourism industry associations will cooperate with administrative departments to investigate and verify suspected illegal activities [5] - The industry is committed to a zero-tolerance policy against behaviors that disrupt market order or infringe on tourist rights [5] Group 5: Commitment to Tourists - The Sichuan tourism industry pledges to protect tourist rights with integrity, ensuring that visitors can enjoy the beauty and culture of the region [6] - The goal is to make Sichuan a trusted and comforting travel destination for all visitors [6]