Group 1 - The core viewpoint of the article highlights the aggressive brand exposure strategy of Chasing Technology as it partners with the Central Radio and Television Station for the Spring Festival Gala, marking its presence in major transportation hubs across China [1][3] - Chasing Technology's outdoor advertising campaign commenced on February 10, covering key airports in cities such as Beijing, Shanghai, Guangzhou, and Shenzhen, aiming to resonate with millions of travelers during the Spring Festival [1] - The company has also expanded its brand presence internationally, showcasing a Spring Festival-themed double-decker bus in London, integrating cultural elements to enhance the global visibility of its smart ecosystem [3] Group 2 - Chasing Technology has established a global brand strategy, achieving extensive coverage in both domestic and international high-profile locations, including major cities in North America like New York and Los Angeles [7] - The company made a significant impact by advertising during the 60th Super Bowl, utilizing a prime advertising slot on NBC to reach a vast global audience [7] - As the first brand to showcase a large-scale ecosystem at the CCTV Spring Festival Gala, Chasing Technology emphasizes its status as a benchmark for Chinese productivity, with operations in over 120 countries and more than 6,500 offline stores [9]
春晚首个全场景生态合作品牌,全球地标联动掀起“追觅热浪”
Jin Rong Jie·2026-02-14 10:38