（新春走基层）鲁西小镇“暖经济”：借力AI与国潮 棉服产业焕发新生机

Core Viewpoint - The cotton clothing industry in Houying Town, Liaocheng, Shandong, is experiencing a revitalization driven by AI technology and national trends, leading to significant economic growth and employment opportunities in the region [1][7]. Industry Overview - Houying Town has become the largest production base for lightweight cotton clothing in northern China, with an annual output exceeding 36 million pieces and a production value surpassing 1.2 billion RMB [1]. - The industry has created employment for over 10,000 people, with more than 6,300 individuals holding sewing skill training certificates, promoting a "courtyard economy" model that allows villagers to work close to home [1]. Technological Integration - The introduction of AI design technology has significantly improved design efficiency, with one factory reporting a nearly 100% increase in design output and a 30% year-on-year growth in orders for new Chinese-style vests [3][4]. - Local government and universities have initiated AI clothing design competitions to encourage businesses to adopt smart design platforms, enhancing the creativity and marketability of products [3]. Market Adaptation - The shift from traditional, low-cost cotton clothing to a more stylish and modern "new Chinese" design has been a key strategy for local manufacturers, allowing them to differentiate their products and improve profit margins [4][7]. - The use of high-quality materials, such as Song brocade, has increased production costs but has also attracted a younger consumer base, demonstrating a successful adaptation to market demands [4]. Government Support - The local government has implemented a long-term development plan for the cotton clothing industry, allocating over 9 million RMB in support funds and establishing a standardized garment processing industrial park [5]. - Initiatives such as the "cotton clothing loan" program have provided over 20 million RMB in credit to 18 enterprises, facilitating their transformation and growth [5]. Economic Impact - The cotton clothing industry in Houying Town has expanded its market reach, with products being sold across various provinces in China and exported to countries like Russia, Greece, Poland, and South Korea [5]. - The collaborative efforts between local businesses and government have led to a significant transformation in the industry, enhancing the regional brand and contributing to high-quality economic development and rural revitalization [7].