“‘一条鱼’游出一条产业链”，央视聚焦“鱼你模式”

Core Viewpoint - The article highlights the successful overseas expansion of the Chinese restaurant brand "Fish You Together," showcasing how it leverages the entire industrial chain from agriculture to logistics to promote rural revitalization and internationalization of Chinese cuisine [1][17]. Group 1: Industry Chain and Expansion - "Fish You Together" has established a comprehensive industrial chain covering ingredient cultivation, processing, cold chain logistics, and store operations, positioning itself as a leader in the "sour fish" export industry [3][11]. - By the end of December 2025, "Fish You Together" is expected to become the leading rice fast-food brand in China and the top Chinese restaurant chain in Malaysia, with a rapidly expanding global store network [5][15]. - The brand plans to open over 100 new stores overseas in 2026, reflecting its aggressive expansion strategy [15]. Group 2: Agricultural Collaboration and Stability - The brand has formed long-term partnerships with agricultural producers, ensuring a stable supply of core ingredients for its overseas restaurants, which has led to significant export growth, such as over 300 tons of black fish from Guangdong in 2025 [6][8]. - "Fish You Together" addresses farmers' concerns about price volatility by implementing a guaranteed price mechanism, which has helped stabilize income for local farmers, particularly during adverse weather conditions [8][10]. Group 3: Quality Improvement and Technological Integration - The brand's standardized overseas requirements have driven improvements in agricultural quality and productivity, such as a 9% increase in the yield of "new generation" peppers in Henan [10]. - Collaborations with cold chain logistics companies have enhanced supply chain efficiency, facilitating the export of agricultural products and supporting the brand's international restaurant expansion [11][19]. Group 4: Market Reception and Recognition - In Malaysia, "Fish You Together" opened over 20 stores within ten months, achieving high customer turnover rates and significant daily foot traffic, indicating strong market acceptance [13]. - The brand has received multiple accolades, including recognition as a top brand in the Chinese restaurant sector and awards for its contributions to cultural promotion [15].