水韵江苏年味浓，文旅迎春启新程

Core Viewpoint - The Jiangsu Provincial Department of Culture and Tourism is launching over 5,800 cultural and tourism activities during the 2026 Spring Festival, aiming to create a vibrant and authentic festive atmosphere for residents and visitors alike [1][2]. Group 1: Cultural and Tourism Activities - The activities are categorized into seven major areas: performances, cultural exhibitions, intangible cultural heritage, tourism, public services, and international exchanges [1]. - A total of 335 registered museums will host over 700 special exhibitions and more than 1,000 educational activities, with 79 museums extending their opening hours [2]. - Unique events such as the 40th Qinhuai Lantern Festival and over 790 other themed activities will showcase traditional customs and local flavors [2]. Group 2: Community Engagement and Accessibility - The focus of the activities is on enhancing community engagement, with over 400 "village evenings" and various new year events designed to bring joy directly to the public [3]. - More than 80% of the performances in "village evenings" are self-produced by local residents, reflecting authentic local culture [3]. - Over 300 measures to support public participation include free ticket distributions and online tourism consumption vouchers, ensuring a welcoming environment for all [3]. Group 3: Innovation in Cultural Tourism - The shift from "check-in style tourism" to "experiential enjoyment" is emphasized, with innovative projects like immersive performances and unique winter activities [4]. - New tourism products such as RV camps, wellness hot springs, and cultural e-sports are being developed to cater to diverse age groups and interests [4]. - The extensive range of activities and innovative approaches aim to revitalize cultural tourism and enhance the overall experience for visitors, contributing to sustained economic growth in the sector [4].