Roku says it’s growing video advertising faster than broader OTT market

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Roku saw platform revenue, a segment of the business that includes advertising, rise 18% year over year to a record $1.22 billion in Q4, according to an earnings statement. Platform revenue grew at the same rate for the full year 2025, to $4.15 billion, driven by momentum in video advertising and streaming distribution. Roku claims its video advertising gains ou ...