Why Mattel now has a problem with Barbie
MattelMattel(US:MAT) Yahoo Finance·2026-02-13 11:00

Customers shop near Barbie dolls at a Target store in New Jersey. (Bloomberg) Barbie manufacturer Mattel took a hit this week after its superstar doll failed to deliver. The El Segundo company behind many of the world's most iconic toys was walloped in the stock market — its shares plunged 25% Wednesday — after it announced that holiday-season sales were weak and that it expects another slow year. It was overoptimistic about how many Barbies and other products consumers would want and had to slash pric ...