【新春走基层】万象AI记丨冷冰雪，“燃”起来

Core Insights - The ice and snow economy is rapidly developing as a new growth point for service consumption, encompassing ice sports, culture, equipment, and tourism [1] Group 1: Industry Growth - From November 1, 2025, to January 31, 2026, ski resorts across the country are expected to receive a total of 118 million visitors, with inbound visitors reaching 1.255 million, marking a year-on-year increase of 89.2% [4] - The current ice and snow season showcases three highlights: sustained popularity and consumer enthusiasm, the promotion of high-quality outdoor sports destinations in areas like Beijing Yanqing and Hebei Chongli, and enhanced consumer experiences [6] Group 2: Economic Transformation - The ice and snow economy is increasingly vibrant, transforming from a "cold resource" limited by season and climate into a "hot engine" driving overall consumption and empowering industrial upgrades [8][10] - The industry is unlocking new consumption scenarios and cultivating new industrial momentum, indicating a shift from traditional views of winter sports to a more integrated economic model [10]