新春走基层·万象AI记丨冷冰雪，“燃”起来

Group 1 - The ice and snow economy is rapidly developing, transforming from a seasonal limitation into a significant growth driver for consumption and industry upgrades [1][2] - From November 1, 2025, to January 31, 2026, ski resorts across the country are expected to receive a total of 118 million visitors, with inbound tourist numbers reaching 1.255 million, marking a year-on-year increase of 89.2% [1] - Key highlights of the recent ice and snow season include sustained popularity and consumer enthusiasm, with regions like Beijing Yanqing and Hebei Chongli actively promoting high-quality outdoor sports destinations to enhance consumer experiences [1][2] Group 2 - The ice and snow industry is unlocking new consumption scenarios and fostering new industrial momentum, turning previously limited "cold resources" into a powerful engine for comprehensive consumption [2] - Various exciting events and activities are being held, contributing to the growing vibrancy of the ice and snow economy, which is increasingly seen as a valuable asset [1][2]