青平：马年玩旋转真马？文旅发展不能一味追求新奇刺激

Core Viewpoint - The recent controversy surrounding the "rotating real horse" attraction at the Xi'an Shijingli Scenic Area highlights ethical concerns regarding animal treatment in tourism, reflecting a broader issue of prioritizing sensationalism over ethical considerations in the cultural tourism industry [1][2]. Group 1: Industry Concerns - The introduction of the "rotating real horse" project has sparked public outrage, with many netizens accusing the attraction of animal abuse [1]. - Similar attractions have faced backlash in the past, such as a 2018 incident in Chengdu, indicating a recurring issue within the industry [1]. - The focus on novelty and shock value in some cultural tourism projects undermines the true essence of cultural tourism, which should emphasize harmony with nature and deep cultural exploration [1]. Group 2: Regulatory Recommendations - There is a need for stricter regulation and oversight in the cultural tourism sector to address the trend of prioritizing traffic and profit over ethical considerations [2]. - Authorities are encouraged to implement regular inspections and establish a robust cultural evaluation system to discourage unethical practices [2]. - The industry should shift from a superficial approach to a deeper appreciation of historical and cultural significance, ensuring sustainable development in cultural tourism [2].