新春走基层丨极寒之城阿尔山告别“寒假”

Core Viewpoint - Alshan, a city in Inner Mongolia, is experiencing a winter tourism boom due to the popularity of the "Unfrozen River" and other attractions, marking a shift from its traditional seasonal business model [1][4]. Group 1: Tourism Growth - The "Unfrozen River" in Alshan National Forest Park has seen a 300% increase in visitor numbers in January 2026 compared to the same month last year, setting a new record [1][7]. - From November 2025 to January 2026, Alshan received 1.0346 million tourists, generating a tourism revenue of 1.316 billion yuan [7]. Group 2: Local Business Impact - Local businesses, including photography services and coffee sales, have capitalized on the influx of tourists, with some individuals earning over 1,000 yuan daily [2][6]. - The introduction of a "1 yuan tour" policy has attracted budget-conscious travelers, enhancing visitor engagement [6]. Group 3: Infrastructure and Services - Alshan has 212 hotels operating during winter, providing various services such as tourism consultations and equipment rentals, contributing to a welcoming atmosphere for tourists [6][7]. - The local ski resort has expanded its facilities and plans to add a cable car and advanced ski trails to cater to higher-level skiers [7].