Xin Lang Cai Jing·2026-02-14 16:40Group 1 - The core idea of the article is the integration of traditional Beijing brands with the railway system, specifically at Beijing West Railway Station, to enhance traveler experience during the Spring Festival [1][2] - Beijing West Railway Station has become a significant hub that connects travelers and features six renowned Chinese time-honored brands, providing a unique cultural experience for passengers [2] - The railway department is implementing a "Beijing Characteristic Time-Honored Brand Corridor" to promote these brands and enhance their visibility and accessibility for travelers [2][3] Group 2 - The railway department is taking a comprehensive approach to support the time-honored brands, focusing on brand development, professional management, and operational support [2] - Measures include strict selection of quality brands, scientific planning of shop layouts, and the introduction of convenient food options and gift packages to meet traveler needs [2][3] - During the Spring Festival, the railway department is conducting regular inspections of the shops to ensure orderly operations and provide support in areas such as crowd management and facility maintenance [3]