“年味地图”带你玩转湖南

Core Insights - Hunan Province is launching the "Riding into the New Year, Trendy Travel in Hunan" cultural and tourism consumption month for the 2026 Spring Festival, featuring over 3,000 promotional activities that blend traditional customs with modern experiences [2][3] Group 1: Event Overview - The 3,000 promotional activities aim to activate the holiday market, shifting from "lively" to "refined" tourism consumption [3] - The events focus on the integration of culture, sports, and tourism, with new immersive performances, intangible cultural heritage markets, and unique night tours being introduced [3] - A series of "Five Ones" activities will connect cultural and tourism resources across the province, including a themed release, online promotion, public voting, a discovery journey, and a New Year's Eve dinner [3] Group 2: Cultural Engagement - Nearly 300 performances and exhibitions will be held across 14 cities, featuring traditional operas and art exhibitions, many of which are low-cost or free to enhance public cultural engagement [3] - The Hunan Library is introducing an AR interactive cultural fair, while the provincial children's library is offering public classes and creative markets [3] Group 3: Non-material Cultural Heritage Activities - Over 800 intangible cultural heritage-themed activities are expected to take place, alongside the distribution of consumer vouchers and discounts at scenic spots to encourage travel [4] Group 4: Regional Highlights - Xiangtan will host the "Ten Thousand Lights, 'Horse' Head Temple Fair" featuring non-material heritage performances and interactive games from February 11 to 23 [5] - Xiangxi is promoting a "Mysterious Xiangxi New Year" celebration with various cultural themes and a ticket-based discount policy for popular attractions [6] - Changsha is launching 158 unique activities, including lantern festivals and culinary experiences, supported by a budget of millions in consumer vouchers [6]