Group 1 - The core issue revolves around a popular influencer, "Daxin," who falsely advertised synthetic beef as 100% pure beef during a live stream, leading to consumer deception [1] - The product was sold at 99 yuan for 4 pounds, but the ingredient list revealed it contained water, salt, soy protein, and modified starch, indicating it was not purely beef [1] - The Shandong Shencheng Market Supervision Bureau investigated and confirmed the false advertising, resulting in a fine of 65,000 yuan; had the influencer honored their "fake compensation" promise, it would have amounted to over 300 million yuan [1] Group 2 - Following the incident, the influencer issued a video apology, claiming the explanation was inadequate but maintained that the product met national standards and refused to be extorted [1]
网红带货牛肉虚假宣传罚款6.5万元
Xin Lang Cai Jing·2026-02-14 16:42