In a changed VC landscape, this exec is doubling down on overlooked founders

Core Insights - Cherryrock Capital, founded by Stacy Brown-Philpot, focuses on providing capital to underinvested entrepreneurs, particularly in the software sector, contrasting with the trend of larger firms pursuing mega-rounds and high-profile AI deals [2][3][4] Company Overview - Cherryrock Capital was launched a year ago to address the persistent gap in access to capital for underinvested entrepreneurs [3][4] - The fund aims to make 12 to 15 concentrated investments, a stark contrast to typical seed funds that make numerous smaller bets [7] Investment Strategy - Brown-Philpot's approach involves writing smaller Series A and B checks, targeting founders often overlooked by larger firms [2][4] - The fund has a measured pace, having backed only five companies a year after its announcement, indicating a deliberate investment strategy [7] Market Context - The SoftBank Opportunity Fund, which focused on underserved entrepreneurs, was sold to its leadership team in late 2023, highlighting a shift in investment focus within the industry [5][6] - Brown-Philpot's experience with the SoftBank Opportunity Fund reinforced the existence of overlooked founders, motivating her to establish Cherryrock [5][6] Political Environment - Brown-Philpot remains unfazed by the current political climate surrounding diversity, equity, and inclusion (DEI), emphasizing the fund's commitment to generating returns for its investors [9]