Group 1 - The core theme for Harbin during the Spring Festival is "Ice and Snow Splendor Welcomes the New Year, Enjoying the Ice City for the New Year" [1] - Harbin's Commerce Bureau has organized key shopping malls and chain supermarkets to launch promotional activities such as "First to Shop for the New Year" and "New Spring with Color" [1] - Various consumer incentives will be provided, including the distribution of consumption vouchers, discounts, and reductions for purchases to lower the costs for residents and tourists [1] Group 2 - Online shopping events like "Online New Year Goods Festival" and "2026 Spring Renewal Purchase" will be held in collaboration with local e-commerce and live streaming bases [1] - Major commercial areas such as Nangang Qiulin and Daoli Central Street will host nearly a hundred themed markets, art exhibitions, and light performances that integrate ice and snow culture with New Year customs [1] - The third Ice and Snow Food Festival and New Year Goods Fair will feature over 30 "time-honored" enterprises showcasing traditional and modern food offerings through displays and discounts [1]
强促销优供给 助消费升温
Xin Lang Cai Jing·2026-02-14 23:01