Wendy’s takes sharp U-turn back to its core business

You can find original article here Nrn. Subscribe to our free daily Nrn newsletters. Wendy’s fourth quarter wasn’t expected to be a home run. The chain struggled throughout 2025 as it navigated a bevy of leadership changes. In October, interim chief executive officer Kenneth Cook implemented a Project Fresh turnaround plan that included the targeted closure of about 5% to 6% of its U.S. system, or about 300 U.S. restaurants.  The company was also lapping a strong Q4 2024 from its successful SpongeB ...