“购在中国”花样翻新,外国游客追着“年味”来中国
Zhong Guo Zheng Quan Bao·2026-02-15 00:21

Group 1 - The inbound tourism sector in China is experiencing a surge during the traditionally low season around the Spring Festival, with a notable increase in bookings for 2026, projected to rise by over 10% year-on-year, primarily from European countries [3] - The inbound tourism business of the company is expected to nearly double in 2025 compared to 2024, with key source markets including Poland, Japan, and Germany, covering 51 countries and regions [3] - The increase in visa facilitation, including the rise in the number of countries with unilateral visa exemptions and mutual visa agreements, has significantly boosted inbound tourism, with 30.08 million foreign visitors expected in 2025, marking a 49.5% increase year-on-year [3] Group 2 - Foreign tourists are increasingly interested in diverse shopping options in China, moving beyond traditional souvenirs to include popular items like blind boxes, headphones, and smartphones, reflecting a shift in consumer preferences [5] - The company reported that in 2025, the sales volume of duty-free shopping in Wangfujing is expected to reach nearly 11,000 transactions, with a total consumption amount exceeding 34 million yuan, significantly surpassing the previous year's figures [5] - Clothing items, including women's, men's, and sportswear, are among the most popular categories for foreign tourists, with these categories accounting for approximately 23%, 15%, and 15% of the total duty-free sales, respectively [5]

“购在中国”花样翻新,外国游客追着“年味”来中国 - Reportify