北京广播电视台党组书记、台长张劲林：奋力谱写首都新型主流媒体建设新篇章

Core Viewpoint - The article emphasizes the importance of cultural innovation and the role of mainstream media in promoting socialist culture, as outlined in the 15th Five-Year Plan. It highlights Beijing Radio and Television Station's commitment to enhancing its media capabilities and exploring systemic reforms to align with national cultural goals [1][15]. Group 1: Cultural Innovation and Media Strategy - The 15th Five-Year Plan calls for stimulating cultural innovation and developing socialist culture, providing a framework for mainstream media reform [1][15]. - Beijing Radio and Television Station aims to implement a development strategy focused on "news-oriented, content-driven, and integrated media" to enhance its role in cultural promotion [1][15]. - The station has launched programs like "The Road of Books" to engage audiences with Xi Jinping's cultural thoughts, achieving a total viewership of 28 billion across three seasons [20][4]. Group 2: Strengthening Mainstream Media's Influence - The plan emphasizes the need for integrated management of news and online discourse to enhance the guiding capacity of mainstream media [5][21]. - Beijing Radio and Television Station has focused on significant themes such as the 75th anniversary of the founding of New China, producing impactful programs that resonate with the public [22][23]. - The station's economic interview program "Confidence - Uniting Strengths for Continued Struggle" has garnered nearly 400 million views, reflecting its influence on public sentiment [23]. Group 3: Original Content Creation - The plan stresses the importance of enhancing cultural originality and promoting high-quality content across various media sectors [24][29]. - Beijing Radio and Television Station has developed a diverse range of original programs, including high-quality dramas and cultural events, contributing to its reputation as a leading media outlet [25][27]. - The station's documentary series "Specialized and Innovative Research Institute" has reached nearly 1.1 billion views, showcasing its commitment to quality content [25][27]. Group 4: Technological Integration and Media Fusion - The plan advocates for the integration of culture and technology, emphasizing the need for digital transformation in media [26][29]. - Beijing Radio and Television Station has adopted a "1+2+N" media development model, achieving over 400 million users across its platforms [27][30]. - The station has launched innovative projects, including a 4K ultra-high-definition channel and AI-driven content, enhancing its technological capabilities [27][30]. Group 5: International Communication Enhancement - The plan highlights the need to improve international communication mechanisms and innovate dissemination methods [31][32]. - Beijing Radio and Television Station has expanded its international outreach, producing programs that showcase Chinese stories and culture to a global audience [32][33]. - The station's documentary "Panda Adventures" has gained significant international attention, illustrating its success in leveraging cultural resources for global communication [32][33].