Group 1 - The core trend observed is the significant increase in demand for home-delivered and takeout New Year's Eve dinners during the Spring Festival, with search volume for "New Year's Eve dinner delivered to home" increasing by over 600% from the first week of January to the first week of February this year [1] - A restaurant in Hangzhou has fully booked its New Year's Eve dinner seats as early as January and has introduced a takeout service to meet consumer demand, offering free delivery within a 5-kilometer radius [3] - In Henan's Luohe, many restaurants have deployed additional free delivery teams to cater to the demand for New Year's Eve dinner orders, with deliveries reaching rural areas over 30 kilometers away [7] Group 2 - Data from a certain platform indicates that the search volume for "takeout New Year's Eve dinner" has surged by over 900%, while "New Year's Eve dinner rankings" and "New Year's Eve dinner packages" have seen increases of 420% and 357% respectively [9]
出圈!年夜饭“新宠”,搜索量暴涨超600%!
Xin Lang Cai Jing·2026-02-15 01:06