我市启动2026春节档“电影+”活动

Core Insights - The event "Light and Shadow Journey: Meet Zhengzhou" marks the launch of the 2026 Spring Festival "Film+" consumption initiative, representing a significant practice following Zhengzhou's selection as one of the 16 national pilot cities for comprehensive film consumption [1] - The initiative aims to enhance cultural consumption and contribute to the development of a first-class cultural tourism city in Zhengzhou, leveraging national strategies [1] Group 1 - The event runs from February 14 to March 13, focusing on "benefits for the public, collaborative promotion, and enriched experiences" to provide citizens with a culturally vibrant and technologically advanced experience [1] - Oscar Cinemas has implemented measures to lower viewing costs, including ticket subsidies to 19.9 yuan and a "1 yuan viewing" initiative in collaboration with local unions [2] - The Diyi Wan Da Cinema has partnered with over 30 merchants to offer a "one ticket back" promotion, featuring discounted tickets and themed experiences, creating a cultural and entertainment landmark [2] Group 2 - Zhengzhou will adopt a systematic approach to advance the pilot program, focusing on three major initiatives to create a new consumption landscape through "Film+" [3] - The city aims to establish a "ticket root economy" ecosystem by integrating policy innovation and business model fusion, allowing ticket holders to enjoy discounts and exclusive services [3] - The "Light and Shadow Warm Heart" plan will provide viewing benefits to frontline workers through a collaborative platform, while also integrating local cultural IPs to create immersive experiences [3]