Xin Lang Cai Jing·2026-02-15 01:13Core Insights - The article discusses the recent trends in the Chinese liquor market, specifically focusing on the retail prices of the top ten baijiu products, which showed a mixed performance with some prices increasing while others decreased [1][6]. Price Trends - As of February 15, the total retail price for a package of the top ten baijiu products was 9,173 yuan, reflecting a slight increase of 6 yuan from the previous day [1][6]. - Among the ten products, five saw price increases, four experienced declines, and one remained unchanged [1][6]. Individual Product Performance - The products that increased in price included: - Guojiao 1573, which rose by 10 yuan per bottle [1][6]. - Wuliangye Pu 58th generation and Xijiu Junpin, which increased by 7 yuan and 6 yuan per bottle, respectively [1][6]. - Qinghua Fen 20 and Yanghe Dream Blue M6+, both of which rose by 4 yuan per bottle [1][6]. - The products that decreased in price included: - Premium Moutai, which fell by 9 yuan per bottle [1][6]. - Qinghua Lang, which decreased by 7 yuan per bottle [1][6]. - Gujing Gonggu 20, which dropped by 5 yuan per bottle [1][6]. - Feitian Moutai, which saw a minor decline of 4 yuan per bottle [1][6]. - The price of Shuijing Jian Nan Chun remained stable at 407 yuan per bottle [1][6]. Market Analysis - The data for the "Liquor Price Reference" is collected from approximately 200 sampling points across various regions, including designated distributors, social distributors, e-commerce platforms, and retail outlets [4][9]. - The introduction of the iMoutai platform selling Feitian Moutai at 1,499 yuan and Premium Moutai at 2,299 yuan has begun to influence market prices significantly [4][9]. - Lin Yuan, chairman of Linyuan Investment, indicated that the price reform for core products on the iMoutai platform could have profound implications for the company and the industry, potentially opening up new sales growth opportunities [4][9]. - The analysis suggests that the demand for high-end baijiu remains strong, with a significant supply-demand gap still present [4][9].