新华网财经观察丨冰上“带娃记” 亲子消费点燃冰雪经济新热潮

Core Insights - The article highlights the growing trend of family-oriented ice and snow activities, particularly during the winter holidays, as parents increasingly prioritize outdoor experiences for their children [2][3][5]. Group 1: Market Trends - The shift in consumer behavior is evident, with parents now viewing ice and snow activities as essential winter experiences for their children, moving away from traditional indoor entertainment [3][5]. - The introduction of "snow holidays" in regions like Jilin and Xinjiang has provided more opportunities for children to engage in ice and snow sports, with significant participation rates reported [7]. - The overall ice and snow economy is expanding, with a notable increase in indoor ski facilities, particularly in southern regions, catering to families seeking winter sports experiences year-round [8]. Group 2: Economic Impact - The ice and snow economy is experiencing a substantial boost, with the total consumption amount in ski resorts reaching 78.613 billion yuan, reflecting a year-on-year growth of 12.88% [12]. - The presence of family-oriented activities has a multiplier effect on local economies, driving demand for related services such as accommodation, dining, and transportation [12][11]. - New business models are emerging, integrating ice and snow activities with educational and cultural experiences, enhancing the overall appeal of family outings [10][13]. Group 3: Consumer Behavior - Parents are increasingly investing in professional training and equipment for their children, indicating a shift towards viewing ice and snow sports as a necessary skill for youth development [5][12]. - The demand for family-oriented services, such as photography and themed merchandise, is rising, creating additional revenue streams for ice and snow venues [13]. - The trend of parents accompanying their children to ice and snow activities is leading to increased spending on rentals, food, and souvenirs, significantly boosting overall family spending [12][11].