Core Insights - FILA hosted the "Ice and Snow Style: Champion Glory" outdoor footwear color launch and Chinese New Year experience event in Milan, celebrating the brand's return to its roots and honoring its snow sports heritage [1][2] Group 1: Event Overview - The event featured the launch of two special outdoor footwear colorways designed for the ice and snow event, celebrating FILA's 70-year legacy in Italy [1] - The event included cultural interactions to celebrate the Chinese New Year with media and guests [1][2] Group 2: Product Details - The two footwear models, FILA Snow Wolf 3 and FILA FUSION COMO, are themed "Create for Champions," reflecting the spirit of challenging personal limits [3] - FILA Snow Wolf 3 is inspired by the Dolomites and features a lightweight structure for durability and comfort, designed for extreme mountain conditions [3][4] - FILA FUSION COMO draws inspiration from Lake Como's tranquility, focusing on a balance between urban fashion and outdoor functionality [4][5] Group 3: Technological Integration - FILA supports 12 national teams from six countries at the ice and snow event, providing equipment for various winter sports [5] - The new "FILA 4810 Lingfeng Technology" is utilized by the Chinese freestyle skiing team, aiming for continued success [5][6] - The special footwear models will be available to the general public, merging professional performance with fashion for winter sports enthusiasts [6]
FILA HUB发布冠军配色鞋履
Jing Ji Guan Cha Bao·2026-02-15 01:49