到乐城，把健康产品装进年货“购物车”

Core Viewpoint - The Boao Lecheng International Medical Tourism Pilot Zone is experiencing a surge in demand for special health products, particularly among middle-aged and elderly consumers, driven by unique policies that allow for the introduction of international health products not available elsewhere in China [4][5]. Group 1: Sales and Consumer Behavior - The average daily sales of the Coenzyme Q10 product have reached 10 orders since its approval, indicating strong consumer interest, especially among tourists visiting Hainan for the New Year [2][5]. - The primary customer demographic consists of middle-aged and elderly individuals aged 50 to 70, with a significant number being tourists who combine health purchases with their holiday shopping [2][3]. Group 2: Product Trust and Purchase Process - Consumers initially express skepticism about the imported health products, but the requirement for a doctor's evaluation and a purchase recommendation alleviates their concerns, leading to increased trust in the buying process [3][4]. - The purchasing process for special health products includes a mandatory health assessment by a doctor, which enhances consumer confidence and acceptance of the products [3][4]. Group 3: Unique Selling Proposition - The special health products available in Boao Lecheng are exclusively sold on-site due to local policies that allow for the introduction of international products that are not yet available in mainland China, ensuring quality control and direct consumer access to innovative health solutions [4][5]. - Currently, 10 special health products have been introduced, covering various health needs, and there are plans to expand the range of available products, including the potential use of government vouchers for purchases [5].