Forget Crumbl, rival cookie chain files Chapter 11 bankruptcy

Group 1: Coffee Consumption Trends - Approximately two-thirds of U.S. adults drink coffee daily, making it one of the most habitual consumer purchases in the country [2] - Coffee-based cafes thrive because coffee is a daily habit for many consumers, unlike discretionary items such as cookies [1][2] Group 2: Challenges in the Dessert-Based Restaurant Sector - Specialized restaurant chains, particularly those focused on a single product like cookies, face significant challenges in a tough economic environment [3] - The cookie segment has seen notable failures, with Crumbl Cookies closing dozens of stores and Taylor Chip filing for Chapter 11 bankruptcy [4][5] Group 3: Financial Struggles of Cookie Brands - Crumbs Bake Shop and Liz Lovely are examples of dessert-based brands that have filed for bankruptcy, highlighting the vulnerabilities in the cookie business [6] - Krispy Kreme's sale of its remaining stake in Insomnia Cookies for $75 million reflects financial restructuring efforts within the cookie segment [6]