Core Viewpoint - The initiative of "2026 Film Economy Promotion Year" aims to enhance economic and social development through "Film+" consumption, with 16 cities designated as comprehensive pilot cities for this purpose [1] Group 1: Pilot Cities and Activities - Wuxi, one of the pilot cities, is launching a "Film+" consumption campaign during the upcoming Spring Festival, offering 12 million yuan in viewing vouchers and 8 million yuan in consumption rights related to film, food delivery, hotels, transportation, and tickets [2] - Qingdao has developed a large film production base, "Oriental Movie Metropolis," attracting notable films and boosting local tourism through film-related activities, including a ticket stub promotion that offers discounts at over 700 local businesses [2] - Shanghai's Hongkou District is also a pilot city, introducing a "Movie Land" map that connects popular film shooting locations with consumer experiences, encouraging visitors to engage with the local economy [3] Group 2: Consumption Voucher Initiatives - Shanghai has initiated the "Happy Film Shanghai" Spring Festival consumption voucher program, allowing users to redeem up to 360 yuan in viewing discounts through a combination of vouchers [5] - The total value of the film consumption vouchers issued in Shanghai amounts to 15 million yuan, applicable in over 320 cinemas, alongside a "Film+" New Year gift package worth 35 million yuan that includes various consumer discounts [6]
“电影+”新春大礼包来啦 凭票根可以享优惠 好礼清单→
Yang Shi Xin Wen·2026-02-15 02:20