冰上“带娃记” 亲子消费点燃冰雪经济新热潮

Core Viewpoint - The rise of parent-child consumption in ice and snow activities is significantly boosting the ice and snow economy, with families increasingly engaging in winter sports as a new necessity during holidays [2][4][6]. Group 1: Trends in Parent-Child Consumption - Parents are shifting their holiday activities from indoor entertainment to outdoor ice and snow experiences, viewing them as essential for children's physical activity and personal growth [2][4]. - The trend of younger children participating in ice and snow training programs is increasing, with children aged 6 to 12 becoming the primary demographic for ice sports [4][6]. - The overlap of winter holidays, such as "snow holidays," winter break, and the Spring Festival, is creating a peak period for family outings and ice and snow consumption [6]. Group 2: Regional Expansion and Accessibility - The ice and snow economy is expanding geographically, with indoor ski resorts becoming more prevalent in southern regions, allowing families to enjoy winter sports year-round [7][8]. - As of April 2025, there are 79 indoor ski resorts in China, marking a 33.9% increase, with a concentration in East and South China [7]. - Facilities are enhancing user experiences by offering specialized services for children, such as dedicated play areas and all-inclusive care for young skiers [7][8]. Group 3: Economic Impact and Consumer Behavior - The ice and snow economy is experiencing a multiplier effect, where one child can drive multiple adult purchases, significantly boosting overall family spending [9][11]. - The total consumption amount at ski resorts reached 78.613 billion yuan in the 2024-2025 season, reflecting a 12.88% year-on-year growth [11]. - The demand for professional ice and snow gear for children is rising, with many brands introducing family-oriented products to meet personalized consumer needs [11][12]. Group 4: New Business Models and Experiences - The emergence of new business models, such as "ice and snow + education" and "ice and snow + culture," is enriching the consumer experience and driving family engagement [8][12]. - Ice-themed photography services and creative products are becoming popular, enhancing the overall experience for families visiting snow resorts [12].