Group 1 - The core offering is a promotional campaign during the Spring Festival period, where users can receive up to 7 takeaway subsidy coupons worth a total of 85 yuan when ordering through the "JD AI Purchase" app [1] - Users can access the coupons by entering specific phrases related to takeaway orders, with various discount options available based on the order amount, such as discounts of 6 yuan for orders over 8 yuan, and up to 20 yuan for orders over 40 yuan [3] - "JD AI Purchase" was officially launched at the end of December 2025, aiming to integrate AI technology to enhance user experience in shopping and daily life services [4] Group 2 - The initiative reflects JD's strategy to leverage AI technology to address everyday consumer needs, making shopping more efficient and user-friendly [4] - The campaign is designed to attract both new and existing users, enhancing engagement with the JD platform during a peak shopping season [1][3]
京东AI购请客!春节下单领85元外卖百亿补贴券