（新春见闻）冰雪经济“下江南” 成民众新春休闲新宠

Core Insights - The "ice and snow economy" is gaining popularity in southern China, particularly in Zhejiang province, as more outdoor ski resorts and indoor ice rinks are established, making winter sports accessible to local residents [1][3] Group 1: Market Trends - The demographic engaging in ice sports is shifting towards younger individuals and families seeking new experiences, with many first-time skiers visiting ski resorts [3] - The number of ice sports venues in Zhejiang is projected to reach 26 by the end of 2025, with 18 ski resorts, positioning the province as a leader among southern regions [3][4] Group 2: Economic Impact - The ice and snow economy is contributing to rural revitalization, with ski resorts attracting visitors and promoting year-round tourism [3] - The demand for skiing lessons and equipment rentals is increasing, indicating a growing market for ancillary services related to ice sports [4] Group 3: Consumer Behavior - There is a notable increase in the production of ski apparel and equipment in response to heightened market demand, with local manufacturers struggling to keep up with orders during peak seasons [4] - Experiential consumption is diversifying, with new attractions like snow-themed streets and snow tubing experiences being introduced to enhance local tourism [6]