来赣州过客家年：非遗活了，年味浓了

Core Viewpoint - The "2026 Come to Ganzhou for Hakka New Year" event aims to strengthen the tourism brand of Ganzhou, Jiangxi, by showcasing intangible cultural heritage and local customs through various engaging activities [1][3][11]. Event Overview - The event was launched on February 6 at the Jiangjun Garden Square in Xingguo County, featuring a theme of "Mountain Songs Celebrate Hakka New Year" and includes non-heritage displays, folk experiences, performances, and academic exchanges [3][5]. - The "Hakka New Year" celebration integrates traditional and modern elements, aiming to attract younger audiences and promote cultural heritage [5][11]. Cultural Activities - The event features a variety of performances, including traditional lion dances, Hakka songs, and local operas, presented in a modern format to engage the audience [5][10]. - A culinary competition called "Four Stars Looking at the Moon" showcased Hakka cuisine, allowing visitors to experience local food culture firsthand [9][13]. - A grand parade with over 1,800 participants highlighted various intangible cultural heritage projects from 18 counties, creating an immersive cultural experience [9][10]. Community Engagement - The event encourages community participation through hands-on activities, such as making traditional snacks and crafts, making cultural heritage more accessible and relatable [7][10]. - The "Ganyun Intangible Cultural Heritage Jiangyou Grand Market" features around 80 stalls where visitors can engage with local crafts and foods, extending the festive atmosphere [10][11]. Long-term Impact - The event has been held for five consecutive years, establishing itself as a significant cultural tourism brand for Ganzhou and Jiangxi, promoting the integration of intangible heritage with tourism and modern life [11][15]. - The initiative aims to foster a sustainable cultural ecosystem, encouraging the preservation and transmission of Hakka culture among younger generations [11][15].