春节出国旅游，中国人最爱去哪？

Core Insights - The popularity of travel to Japan has significantly declined, with a notable drop in interest, while South Korea and Thailand have emerged as the top choices for outbound travel during the 2026 Spring Festival [2][5][18] - The trend is supported by data showing that flights from Shanghai to Bangkok and Seoul are among the most frequent outbound routes, indicating a shift in traveler preferences [2][5] - The introduction of visa-free policies has become a key driver for the growth of outbound tourism, making it easier for travelers to visit Southeast Asian countries [2][10][12] Group 1: Travel Trends - The number of travelers from China to Japan has decreased by approximately 54% compared to the previous year, while the number of travelers to South Korea is expected to increase by over 20% [5][18] - South Korea benefits from its geographical proximity and high flight frequency, creating a "one-hour travel circle" from cities like Qingdao and Yantai [19] - Thailand is actively promoting its tourism through marketing efforts and visa-free policies, aiming to recover from previous negative impacts on its tourism sector [5][19] Group 2: Market Dynamics - The overall outbound tourism market is experiencing growth, with predictions of over 2.05 million daily inbound and outbound travelers during the Spring Festival, a 14.1% increase from the previous year [3][16] - Southeast Asian countries, including Thailand, Singapore, and Malaysia, are traditionally popular among Chinese tourists, and their appeal is expected to grow further [20][21] - Malaysia is projected to see a 30% to 50% increase in Chinese tourists during the Spring Festival, as it promotes its tourism year and various marketing activities [21] Group 3: Emerging Destinations - New visa-free policies for Russia and Turkey are expected to attract a significant number of Chinese tourists, with Russia already seeing a 1.5 times increase in flight bookings [10][23] - Turkey has reported a 320% increase in interest as a long-haul destination, with hotel bookings rising by 2.3 times, indicating strong demand for its unique attractions [24] - Vietnam is also emerging as a fast-growing destination in Southeast Asia, with significant investments in tourism infrastructure set to enhance its appeal [22]