Xin Lang Cai Jing·2026-02-15 08:20Core Insights - The launch of the "Spring Festival Free Order" by Qianwen App, a subsidiary of Alibaba, resulted in over 15 million orders on February 6, far exceeding the initial expectation of 1 million orders, marking a 1500% increase in user engagement [1][2][3] Group 1: User Engagement and Performance - The initial free order event saw 5,000 free order cards distributed within 8 minutes, indicating high user enthusiasm [2][3] - The daily active users (DAU) of Qianwen approached that of Doubao, although the company prioritizes user feedback and experience over DAU metrics [4] Group 2: Future Developments and AI Integration - Qianwen is developing new features such as AI ticket purchasing for movies, flights, and hotels, aiming to validate AI service capabilities through real-life scenarios [4] - The company has invested over 3 billion in AI development, emphasizing that AI maturity is achieved through continuous real-world testing and user interaction [4]