大力出奇迹？春节前夕，字节跳动放大招：Seedance 2.0后，豆包2.0来了，还要上春晚发红包！记者实测→

Core Insights - The domestic large model industry is experiencing a peak iteration ahead of the Spring Festival, with ByteDance launching the Doubao Model 2.0 series, which aims to enhance execution capabilities for complex real-world tasks [1] - The Doubao 2.0 model is a significant upgrade since its initial release in May 2024, showcasing ByteDance's aggressive AI strategy [1] - Various AI products are rapidly being deployed in Spring Festival scenarios, with ByteDance planning to distribute over 100,000 tech gifts and cash red envelopes during the 2026 CCTV Spring Festival [1] Group 1: Product Launch and Features - Doubao 2.0 includes multiple models: Pro, Lite, and Mini, with the Pro version designed for complex reasoning and agent tasks [2] - In competitive evaluations, Doubao 2.0 Pro achieved gold medal results in various programming and mathematics competitions, outperforming Gemini 3 Pro [2][3] - The model has enhanced instruction-following capabilities, maintaining consistency and control in multi-step tasks [3] Group 2: Market Position and Competition - The launch of Doubao 2.0 coincides with a period of intense competition in the AI model market, with several other companies releasing new models [6] - ByteDance's strategy includes a comprehensive AI layout, with the introduction of Seedance 2.0 and Seedream 5.0 Lite models, which support real-time retrieval capabilities [6][8] - The company aims to leverage the high traffic of the Spring Festival to enhance user engagement and showcase its AI capabilities [8] Group 3: User Engagement and Application - The Doubao 2.0 Pro model is now available on various platforms, including the Doubao App and web versions, with API services also launched [5] - ByteDance's participation in the Spring Festival Gala as the exclusive AI cloud partner aims to integrate traditional culture with AI technology [8] - The "Doubao New Year" campaign encourages user interaction through AI-generated content, enhancing user experience during the festive season [8]