Nan Fang Du Shi Bao·2026-02-15 09:03Core Insights - The company Qianwen launched a Spring Festival free order campaign starting February 6, which was extended by three days on February 14, integrating with platforms like Damai and Fliggy to enhance AI-driven ticket purchasing experiences [1][5] - Qianwen's DAU (Daily Active Users) reached 73.52 million on February 7, approaching the user base of Doubao, marking a significant growth milestone in just three months [3][4] - The actual investment for the Spring Festival campaign exceeded 3 billion yuan due to unexpectedly high user participation, indicating a strong market response [6] User Engagement and Performance - The initial free order activity saw 15 times the expected participation, with 15 million orders placed on the first day, far surpassing the initial estimate of 1 million [3][6] - Qianwen's app maintained the top position on the App Store free chart for eight consecutive days, reflecting sustained user interest and engagement [4][5] Strategic Insights - The second wave of the free order campaign demonstrated a shift in user behavior, with increased cross-category consumption and more complex requests, indicating that AI is evolving from a simple tool to a capable assistant [5][6] - The company emphasizes that the goal is not to engage in competitive subsidies but to integrate AI into everyday consumer experiences, highlighting the importance of AI in real-world applications [5][6] Future Outlook - Qianwen aims to continue integrating AI into daily life, with a focus on enhancing user experience and meeting diverse consumer needs [6] - The company believes that China will lead in AI applications, as evidenced by the rapid adoption of AI shopping compared to competitors like Google, which is still in the announcement phase [6]