春节AI消费爆火 千问总裁吴嘉：实际投入远超30亿元

Core Insights - The company Qianwen launched a Spring Festival free order campaign starting February 6, which was unexpectedly successful, leading to an extension of the promotion by an additional three days on February 14 [1][5] - Qianwen's DAU (Daily Active Users) reached 73.52 million on February 7, approaching the competitor Doubao's 78.71 million, marking a significant growth milestone in just three months [3][4] - The actual investment for the Spring Festival campaign exceeded 3 billion yuan due to higher-than-expected user participation [6] User Engagement and Performance - The initial free order campaign saw 15 times the expected participation, with 15 million orders placed on the first day, compared to the anticipated 1 million [3][6] - The second wave of the free order campaign integrated Alibaba's ecosystem, resulting in a significant increase in high-ticket items such as hotel bookings and movie tickets, with hotel demand growing over four times [5][6] - User behavior shifted towards more complex and cross-category consumption, indicating that AI is evolving from a chat tool to a capable assistant [5] Strategic Vision - The company emphasizes that the initiative is not about competing with others but about integrating AI into everyday life, enhancing user experience and decision-making [5][6] - Future goals include making AI a part of daily work and life, with a focus on continuous improvement and adaptation to user needs [6] - The company believes that China will lead in AI applications, with significant advancements already being made in AI shopping compared to competitors like Google [6]