Is the World's Largest Corporate Holder of Bitcoin a Buy, Sell, or Hold in 2026?

Core Viewpoint - Investors are questioning the value of Strategy's $50 billion Bitcoin holdings as the price of Bitcoin has dropped significantly, leading to concerns about the viability of Bitcoin treasury companies [1][2]. Company Overview - Strategy is the largest corporate holder of Bitcoin, with a focus on accumulating Bitcoin as cheaply and quickly as possible [2]. - As of early February, Strategy held 713,502 bitcoins valued at approximately $50 billion [2]. - The company recently increased its holdings to 714,644 bitcoins after purchasing an additional 1,142 bitcoins for $90 million [3]. Financial Performance - Strategy's Bitcoin holdings are currently underwater, with a cost basis of $76,056 per Bitcoin compared to a current price of less than $70,000 [5]. - The company reported a $12.4 billion loss for Q4 2025 due to an impairment write-down on its Bitcoin holdings [5]. - The stock price of Strategy has declined by about 60% over the past year, reaching an 18-month low of $104 [7]. Market Position - The current market capitalization of Strategy is approximately $40 billion, which is less than the value of its Bitcoin holdings [8]. - Given the current market conditions, it is suggested that investors may be better off purchasing Bitcoin directly rather than investing in Strategy [8]. - The overall sentiment in the market indicates that Bitcoin treasury companies, including Strategy, are facing significant challenges, and the recommendation is to sell Strategy stock until Bitcoin prices recover [10].