Nothing opens its first retail store in India

Core Insights - Nothing, a hardware company backed by Tiger Global, is opening its first retail store in India, specifically in Bengaluru, which is its largest market [2] - The store will showcase products from both Nothing and its budget brand CMF, which was spun off last year and is headquartered in India [3][4] - India has been Nothing's strongest market, holding over 2% of the smartphone market share and experiencing 85% year-over-year growth in shipments in Q2 2025 [5] Company Strategy - The store aims to create an engaging environment that reflects the brand's identity, including elements like a production line and testing machines [3] - Nothing and CMF target different market segments, with Nothing focusing on niche, higher-priced products, while CMF aims for the mass market with carefully designed offerings [4] Market Context - Other hardware companies, such as Apple, are also expanding their retail presence in India, indicating a competitive landscape for aspirational retail stores [5] - Nothing plans to open additional stores in Tokyo and New York, expanding its global footprint beyond its London headquarters [6] Financial Background - The company raised $200 million in Series C funding at a valuation of $1.3 billion last year, bringing its total funding to $450 million [6]