拉萨堆龙德庆区年货市集线上线下融合，日均销售额达20万元

Core Viewpoint - The article highlights the vibrant atmosphere in Lhasa and Shannan as residents prepare for the upcoming Tibetan New Year, showcasing local markets and cultural traditions that contribute to community engagement and economic activity [2][4]. Group 1: Market Activities - The market in Lhasa's Oxi Diamond Square has attracted a daily footfall of 1,200 to 1,800 people, generating approximately 200,000 yuan in daily sales, indicating a significant increase in scale compared to previous years [3]. - Over 100 vendors participated in the market, offering traditional items like "Tibetan New Year flowers," dried meats, and handmade crafts, along with new products such as imported Russian candies, which have proven popular among customers [2][3]. - The introduction of an online live-streaming sales model has allowed customers to purchase products remotely, enhancing the market's reach and accessibility [3]. Group 2: Cultural Significance - The "Tibetan New Year flower," a dyed wheat and barley flower, is a traditional decoration symbolizing prosperity and abundance for the new year, with its production recognized as an intangible cultural heritage in Lhasa [2]. - The preparation of traditional foods, such as "Kasa," a fried dough snack, is a common practice among families during the New Year celebrations, reflecting the cultural importance of food in community gatherings [5]. - The article emphasizes the continuity of cultural practices, as families engage in traditional activities while also embracing new flavors and products, indicating a blend of tradition and modernity in the celebrations [5].