Core Insights - The Swiss National Tourism Board released a New Year video titled "Let's Go to Switzerland" to celebrate the upcoming Year of the Horse, showcasing Switzerland's natural beauty, urban culture, and transportation vitality, while extending New Year greetings to the Chinese people [2][4]. Group 1: Tourism Industry Overview - Switzerland's tourism industry is the third-largest source of foreign exchange, following mechanical manufacturing and chemical pharmaceuticals [4]. - The Greater China region is projected to rank sixth in the global tourist market for Switzerland by 2025, following North America, Germany, the UK, France, and the Benelux countries [4]. Group 2: Cultural Significance and Promotion - The horse symbolizes diligence and progress in Chinese culture, while also representing courage and exploration in Switzerland. The Swiss National Tourism Board aims to leverage this symbolism in its promotional efforts in the Chinese market [4]. - The Swiss Embassy's cultural counselor emphasized that the Spring Festival is a time for family reunions and new beginnings, highlighting the importance of tourism in strengthening ties between Switzerland and China [5].
瑞士国家旅游局：欢迎中国游客“马上去瑞士”
Xin Lang Cai Jing·2026-02-15 09:32