开箱广货爆款！全国每5家奶茶店1家在广东，“粤”饮越上头

Core Insights - The article highlights the rise of Guangdong milk tea as a new benchmark in the tea beverage market, showcasing its integration into daily life and its significant market presence across China [2][4]. Group 1: Market Presence - Guangdong leads the nation with over 82,000 milk tea stores, contributing to a total of more than 415,000 ready-to-drink tea shops across China by September 2025 [2][5]. - Among the top 20 cities in terms of store count, Guangdong occupies 7 positions, indicating a dense network of milk tea outlets [2][5]. Group 2: Raw Material Advantage - The region benefits from a subtropical climate, producing leading quantities of lychee and longan, which provide fresh and high-quality ingredients for fruit teas and milk teas [3][5]. - By 2025, Guangdong's tea garden area is projected to reach 1.7659 million acres, with a dry tea production of 203,500 tons, ensuring a robust supply of tea leaves [3][5]. Group 3: Industry Structure - Guangdong has established a complete supply chain for new tea beverages, encompassing everything from intelligent tea leaf roasting and standardized fruit processing to packaging design and store operations [3][5]. - This efficient collaboration across various stages of production enhances raw material processing, product standardization, and brand expansion [3][5]. Group 4: Brand Development - The region has produced leading brands such as Heytea and Naixue's Tea, which have gained national recognition, alongside local brands that focus on niche markets [4][5]. - The combination of headlining brands and specialized local products allows Guangdong milk tea to effectively convey its unique characteristics and appeal across the country [4][5].