假期首日60岁以上旅客入住酒店增60%，“反向过年”的爸妈涌入北上广深

Group 1 - The peak of "reverse New Year" travel was observed on February 15, coinciding with the start of the longest Spring Festival holiday, as many travelers from working cities returned home, particularly those aged 60 and above [1][2] - Data from Qunar indicates a significant increase in hotel bookings for travelers aged 60 and above, with a 60% rise compared to the previous day and a 54% increase compared to the same day in 2025 [1] - Major cities like Guangzhou, Beijing, Shenzhen, and Shanghai saw the highest hotel occupancy rates, with Guangzhou experiencing a 30% increase in bookings [1][2] Group 2 - Tuniu reported a strong surge in travel bookings starting from February 10, with the first peak of tourist flow occurring on February 15, driven by both holiday travel and family visits [2] - Popular destinations for hotel bookings included Beijing, Guangzhou, Xiamen, and Shanghai, with a notable rise in interest for themed hotels and boutique accommodations [2] - There was a 30% year-on-year increase in ticket bookings for attractions from visitors coming from third-tier cities and below, with a 10% increase for those aged 60 and above [2] Group 3 - In Shanghai, 2.56 million tourists were received on the first day of the Spring Festival, marking a 38.97% year-on-year increase, supported by various cultural and entertainment activities [4] - The trend of "reverse New Year" is seen as a reflection of changing family reunion concepts and a practical economic decision, helping to alleviate congestion in transportation and stimulating the tourism market in major cities [4] - On the first day of the holiday, outbound travel was also notable, with Chinese tourists flying to 475 cities globally, and popular destinations included Maldives, Malaysia, and Thailand [4] Group 4 - Foreign tourists increasingly chose to experience the Chinese New Year, with a nearly 20% year-on-year increase in domestic flight bookings by non-Chinese passport holders [5] - The most popular cities for foreign visitors included Shanghai, Beijing, and Chengdu, with Sanya seeing a more than threefold increase in bookings from non-Chinese passport holders [5] - The primary source countries for tourists celebrating the New Year in China included Australia, Vietnam, and the UK, with significant growth in bookings from these regions [5]